good words

i found the following sentence in an article on the application of social learning theory to public health campaigns. I thought it was quite a fantastically composed openning line.

The simplicity of the message belies the sophistication of the public health campaign that rents the roadside billboards: “Babies Are Born to Be Breastfeed.”

If it were a poem me thinks it would read as follows:

The simplicity of the message belies the sophistication
of the public health campaign that
rents the roadside billboards:
“Babies Are Born to Be Breastfeed.”